01 — Introduction
POSITIVEMENTALATTITUDE
We won't just play football — FC Nairobi will build a movement. A five-year strategic framework to transform Nairobi through the power of professional football, multi-sport, and the youth that power it.
Our Mission
We Are Powered By Youth
Focus Areas
Infrastructure • Talent Development • Multi-Sport Excellence • Community Impact • Sustainability
Target
10M+
Global Supporters
Last Updated
December 2025
"We won't just build a club — FC Nairobi will build a standard. We will turn professional football and multi-sport into the engine that lifts a generation."
— FC Nairobi Leadership
Introduction
We have a vision for Nairobi.
Nairobi is one of Africa's youngest, most dynamic, and fastest-growing cities. With a metropolitan population of over 14.3 million people — nearly 49% of whom are youth aged 15-34 — the city represents an unprecedented opportunity for professional football.
Yet despite its vibrant energy and immense potential, Nairobi lacks world-class professional sports infrastructure. There is no professional football-specific stadium. No professional multi-sports arena.
Now is the time to build and inspire positive attitudes.
Leadership Foreword
"Our ultimate purpose is to inspire positive attitudes through professional football and multi-sports. The talent and demand is there in abundance."
FC Nairobi Leadership
Founding Team
The FC Nairobi Way
Our new strategic plan through to 2031 aims to take Nairobi professional football forward, with a clear focus on the biggest opportunities and challenges that need to be addressed.
Professional football is truly a game for all; it has the power to unite communities, improve lives and inspire positive attitudes, on and off the field.
We are focused on delivering success by providing world-class support structures, environments and pathways that enable our athletes to perform on the biggest stages and generally creating more training and networking pathways for young people to get involved into professional football and sports management.
02 — Key Targets
2026-2031
15,000
Modular Stadium
Professional Football
10,000
Indoor Arena
Multi-Sports & Events
50,000+
Youth Engaged
Annually
$100M
Player Value
20+ Athletes
10M+
Global Fans
Supporter Base
"Nothing has the power to inspire and unite communities like professional football."
03 — Game Changers
THREE PILLARS OF IMPACT
DRIVERS
Thriving Community Clubs
World-Class Competitions
Participant Led
Progressive Governance
04 — The Big Goals
2026-2031 AMBITIONS
CAF Champions League Final
50,000+ Community
20+ Pro Athletes
10M+ Global Fans
"Dream big, start small, but most importantly — start."
05 — Strategic Pillars
KEY OBJECTIVES
Pillar One
WORLD-CLASS INFRASTRUCTURE
Why is this a priority?
Crown Crane Park will develop the most modern professional football and multi-sport facility in East Africa — a 15,000-seat football-specific modular stadium and a 10,000-seat multi-sport and events arena. Crown Crane Park will create the world-class venues, training facilities and commercial spaces; through them, FC Nairobi will deliver elite professional football, implement its distinctive Football Philosophy, and build a sporting environment that places Nairobi on the world stage.
What will we do?
Crown Crane Park develops the infrastructure — FC Nairobi delivers the football and sporting environment.
Build modular stadium
Build indoor arena
Develop training facilities
Multi-use commercial spaces
Pillar Two
ELITE TALENT DEVELOPMENT
Why is this a priority?
FC Nairobi will establish a comprehensive academy programme with a clear pathway from grassroots to professional level, identifying exceptional talent across East Africa and providing world-class coaching, sports science, and educational support to develop complete athletes. FC Nairobi will also implement a distinctive Football Philosophy — defining how every team in the club plays, trains, and competes, from the youth academy to the first team.
What will we do?
Establish Youth Academy
Recruit Director of Football
Implement Football Philosophy & Sports Science
Ensure education completion
Pillar Three
MULTI-SPORT EXCELLENCE
Why is this a priority?
FC Nairobi will build competitive programmes in Futsal, Basketball, Volleyball, and Handball — creating a comprehensive professional multi-sport organisation that maximises facility utilisation and broadens community engagement across East Africa.
What will we do?
Launch Futsal team
Establish Basketball
Build Volleyball & Handball
Host international events
Pillar Four
COMMUNITY IMPACT
Why is this a priority?
FC Nairobi will deliver measurable social impact through strategic partnerships and dedicated programmes in youth development, women's sport, health education, skills training, and the FC Nairobi Football Business Academy — ensuring professional football remains accessible to all members of the community while preparing future commercial leaders for careers in professional football and multi-sports industries locally and internationally.
What will we do?
Engage 50,000+ youth
50% female participation
Train 500+ coaches
Football Business Academy
Pillar Five
SUSTAINABLE OPERATIONS
Why is this a priority?
Crown Crane Park will lead in sustainable sports infrastructure across East Africa with solar-powered facilities, water conservation systems, and low-carbon practices designed into every venue. Through this infrastructure, FC Nairobi will deliver world-class football and multi-sport operations that operate sustainably and responsibly.
What will we do?
Install solar power
Water conservation
Low-carbon certification
Environmental education
"Sustainability isn't just about the environment — it's about building something that lasts for generations."
06 — Measuring Success
KEY METRICS
Infrastructure
- 15,000-seat stadium
- 10,000-seat arena
- 200+ events annually
On-Field Success
- Win KPL
- CAF Champions League Final
- $100M player market value
Community Impact
- 50,000+ youth engaged
- 500 coaches trained
- Football Business Academy
Inclusion
- 50% female participation
- 10M+ global supporters
- 100% education completion
"Success is not the destination — it's the daily commitment to excellence, measured by the lives we change."
07 — Our Foundation
FC NAIROBI'S CORE ROLE
- •Delivering elite professional football and a world-class sporting environment within the venues developed by Crown Crane Park
- •Implementing a distinctive Football Philosophy across every age group and team
- •Delivering inclusive and engaging professional football competitions
- •Providing positive experiences for elite male, female and para athletes
- •Creating a safe and inclusive environment for all participants
- •Delivering positive grassroots professional football experiences
- •Providing skilled coach workforce
- •Establishing effective structures that benefit communities
- •Running an efficient, commercial and collaborative organisation
"We don't just build facilities — we build futures. Every brick, every pitch, every programme is an investment in Nairobi's next generation."
08 — Our Values
WHAT WE STAND FOR
We are a purpose-driven and values-led organisation.
Aim HIGH
Achieve TOGETHER
Embrace DIFFERENCE
Youth FIRST
"Values are not just words on a wall — they are the foundation of every decision we make and every life we touch."
Strategic Partners